Two weeks, 294,000 starter packs sold in the US
I’ve been especially curious to hear how Disney Infinityhas been selling considering how much of an investment it’s been — upwards of $100 million, reportedly. Whether it ultimately fails or succeeds as more Disney-owned properties are introduced (Star Wars? Marvel?) and we get closer to the holiday season is up in the air, but we do know what the launch has been like.
A representative told GamesIndustry International that “Disney Infinity sales are off to a strong start, selling 294,000 starter pack units in the US during the last two weeks of August.” These packs are $74.99, mind you.“We’re very pleased with the launch in both the U.S. and globally, and believe Disney Infinity is well-positioned for the critical holiday sales season.”
I’m personally holding out for a more diverse character line-up since I have zero intention of attempting to collect ’em all. Theopposite is true, in fact. Take as little of my money as possible!
Disney Infinity sells 294,000 in first two weeks [GamesIndustry International]