Mobile gaming is King
Holy heck, people love Fallout. Bethesda released Fallout Shelter for iOS right after announcing it on Sunday — Chris says it’s pretty good — and it’s already knocked Candy Crush Saga off its consistent third place perch on the app store.
King’s candy has been making $2.55 million a day in 2015, so Fallout Shelter had likely made above or around that. It may not the consistent reign, maybe Candy Crush Saga will be back in third next week, but it’s still an impressive showing for Bethesda.
“We’re very pleased. Fallout Shelter is doing amazingly well, with no real buildup,” Bethesda’s Pete Hines told GamesBeat. “To take such a light approach to monetization compared to other free-to-play games — we felt like we wanted to err on the side of caution and make it very unobtrusive, make sure it was fun first and foremost. So far so good.”