Nintendo's first mobile app and new rewards program launch in March


Miitomo and My Nintendo are almost here

Nintendo’s first mobile app,Miitomo,and itsnew rewards program, My Nintendo, are launching next month, the company’s Japanese leadership revealed in an investors meeting today.

Miitomo, a Tomodachi Life-esque social networking game, will launch in the middle of March on iOS and Android devices in 8 languages across 16 major markets, including the United States, Canada, Western Europe, Australia, New Zealand, Russia, and Japan.

Nintendo plans to use the app as a link between consoles and smart devices for My Nintendo, the company’s successor to the recently-departed Club Nintendo program. This service will be available in 39 countries between North America, much of Europe, Oceania, South Africa, Russia, Japan, and Brazil. It will allow users to earn various types of rewards points to retrieve small digital prizes and coupons for software discounts by buying and playing games, amongst other things.

Pre-registration for Miitomo will begin on February 17. Following its official launch, Nintendo plans to release “approximately” four more apps on smart devices by the end of March 2017.

2016年2月3日(水) 第3四半期決算説明会 [Nintendo]