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Tuesday, May 17, 2022

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Payday 2 is profitable and it's not even out yet

Owners of original game now have beta access

Despite the fact that it hasn’t even launched yet, Payday 2 is profitable. The cooperative heist game, which is currently playable in beta, hits Steam on Tuesday. “Starbreeze today has once again demonstrated that our strategy to invest in our own brands is correct,” said CEO Bo Andersson-Klint in a statement translated by Gamechup.

“We now look forward to royalties that can ensure the company’s development of its own IP to come,” he continued. “For Payday 2 to generate revenue to the company six days before release is, of course, very unusual for games of this size and strengthens the long-term vision of our strategy.” From the sound of it, the success is entirely warranted.

Overkill Software also has a last-minute treat for owners of the original Payday: the sequel’s beta should now be in your Steam library and will remain there until launch next week.

Payday 2 becomes profitable before launch, Covered by Pre-orders [Gamechup]

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