Rockstar Games partners with CircoLoco to launch new record label


Publisher finally lives up to its name

Rockstar Games has entered into a business partnership with club promoter CircoLoco to found a new record label. Titled “CircoLoco Records”, the label will aim to promote and grow dance music and its surrounding club culture, a culture which has understandably seen a significant decrease in both status and revenue during the global COVID-19 pandemic.

CircoLoco’s first release, a compilation album titled Monday Dreamin’, will feature a mash-up of some of CircoLoco’s most popular musicians. The record will feature tracks from established stars such as DJ Moodyman, Dixon, Luciano, and Rampa, while also featuring cuts from up-and-coming acts Red Axes, Sama’ Abdulhadi, and Lost Souls of Saturn & TOKiMONSTA.

If you want to check out some of the tracks ahead of time, then you can pick up the first of numerous EPs that are set to launch in the run-up to the record’s eventual release. The first EP will drop on June 4, and will feature tracks from Kerri Chandler, Seth Troxler, and Rampa. The remaining EPs will be released on a weekly basis, up until Monday Dreamin’s official launch on July 7.

The partnership is a snug deal for Rockstar, for which music has always been a key component in the fame (or infamy) of its releases. It’s almost impossible to picture the Grand Theft Auto franchise making the grade without its brilliant licensed soundtracks and virtual nightclubs, while titles such as L.A. Noire and Red Dead Redemption put as much purchase on their own scores to defining the Rockstar vibes as the games’ respective visuals, characters, script, or gameplay.

For full details on CircoLoco Records, check out the announcement on the Rockstar Games blog.