News perhaps?
Maybe Nintendo is planning something Zelda-related for their Nintendo Direct, set to debut in 10 minutes or so? A recent string of sales might be the key.
So the internet was in a flurry this morning after suddenly realizing that Nintendo had discounted Zelda: Breath of the Wild by 20 bucks before their Nintendo Direct. This is like, mere minutes before, so it’s entirely possible the announcement will be in the event itself.
If you’re curious, you can find Breath of the Wild on sale for $40 at Best Buy and Amazon. This is a rare occurrence for Nintendo first-party games, and only happens a handful of times. At $40, you can basically buy the expansion pass to get back up to the current MSRP.