Activision investing $500 million in Destiny

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The publisher expects another ‘billion-dollar franchise’

At the Milken conference in Los Angeles last week, Activision CEO Bobby Kotick said the company intends to spend $500 million on Bungie’s new sci-fi shooter Destiny. That investment will go into covering development, marketing, packaging, infrastructure support, royalties, and other costs associated with the new intellectual property, reports Reuters.

“Bungie’s very ambitious plan is designed to unfold over a 10-year period,” said an Activision spokesperson. “The depth of creative content, scope and scale is unprecedented and is required to bring Bungie’s vision to life.” The rep added that “Over the long term, we expect the ultimate product costs to be roughly in line with other Triple-A titles.”

Still, there’s no getting around it: $500 million. Perhaps that number would come across as less staggering if we knew more about Destiny. As it stands, there’s so much that wasn’t said at Bungie’s recent preview event that needs to be covered at E3.

Activision plans $500 million date with ‘Destiny’ [Reuters — Thanks, Captain ‘Merica]