In select Dallas, San Diego, and Orlando locations
The Oculus Rift virtual-reality headset is coming to Chuck E. Cheese’s in select markets for a six-week trial run starting today in Dallas and later this month in San Diego and Orlando.
The device and a playable “Virtual Ticket Blaster Experience” created by ReelFX will be offered to kids whose parents book a birthday party during the test run.
“Our challenge is to deliver an experience not available at home, and there is no doubt virtual reality does just that,” said CEC Entertainment president Roger Cardinale. Tickets earned in the Oculus game can be redeemed in real life for those cheap little prizes, so that’s something.
Haven’t been to a Chuck E. Cheese’s since I was a kid and I’m okay with that. Oculus getting into places like this is smart, though — gotta warm people up to the idea of VR being not terrible.