EA is pushing for streamers and YouTubers to disclose partnerships

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Clear advertisement markers

EA is making steps towards getting streamers and YouTubers to more prominently disclose that they were paid for sponsorships with a new program called “Supported by EA.” In short, they’re requiring folks to use specific logos to make things clear, starting with the above logos.

I know this may come as a shock, but our editorial side/reviewers never takes money directly from publishers — that’s all handled by an ad arm that we stay far away from — and if travel was covered for an event, we disclose it. But in some other cases, viewers might not know that something is actually a scripted advertisement — so good on EA of all companies to actually clamp down on this, even if there was undoubtedly pressure from outside sources given the WB ruling.

Supported by EA [EA via NeoGAF]