EA is pushing for streamers and YouTubers to disclose partnerships


Clear advertisement markers

EA is making steps towards getting streamers and YouTubers to more prominently disclose that they were paid for sponsorships with a new program called “Supported by EA.” In short, they’re requiring folks to use specific logos to make things clear, starting with the above logos.

I know this may come as a shock, but our editorial side/reviewers never takes money directly from publishers — that’s all handled by an ad arm that we stay far away from — and if travel was covered for an event, we disclose it. But in some other cases, viewers might not know that something is actually a scripted advertisement — so good on EA of all companies to actually clamp down on this, even if there was undoubtedly pressure from outside sources given the WB ruling.

Supported by EA [EA via NeoGAF]