Hellblade is a success at 500,000 sales and counting


Ninja Theory wasn’t ‘expecting to break even for nine months’

Three months after release, Hellblade: Senua’s Sacrifice and its “independent AAA” development model have paid off for Ninja Theory. The studio is reporting 500,000 sales since launch.

Aside from the sales figure, the studio also shared some other points of interest:

  • Over 75k pre-orders across PC and PS4 before launch.
  • 250K units sold in the first week at $29.99.
  • Over $13m in revenue generated in 3 months.
  • 500k units sold in 3 months, which puts the project beyond breakeven and into profit. Our prediction was to be at this point in 6 months from release.
  • Development took 3 years and with an average team size of 20.
  • Game sold as digital-only.

“The future isn’t written and we don’t believe that the writing is on the wall,” said co-founder Tameem Antoniades. “AAA will always exist but we need strong alternatives as well.”

I hope this success emboldens not only Ninja Theory but other developers as well. “It wasn’t easy to raise funding as this model of development isn’t an established one, but it was worth it — because we now own the IP for a game that we’ve come up with and made, which is as it should be.”

Hellblade Final Dev Diary – The Launch [Ninja Theory]