Idea Factory charters Western satellite studio

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Former NIS America president to head up group as CEO

Idea Factoryis establishing an outpost in California. The Tokyo-based publisher announced the creation of Idea Factory International today, which expressly aims to strengthen the company’s brands around the globe. Former NIS America president Harusato Akenaga will act as CEO.

Players might be familiar with the group’s otaku-centric franchises, which include theRecord of Agarest War,Hyperdimension Neptunia,andHakuokiseries.

Until now Idea Factory and its subsidiary Compile Heart have relied on studios such as Aksys Games and NIS America to localize its titles for Western audiences, a practice that figures to change moving forward once Idea Factory International gets off the ground.

Idea Factory International [IF]