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MLG viewership up, outpaces March Madness

Major league growth

While League of Legends creeps up on the National Hockey League in terms of numbers, MLG is quite happy to boast that its “[v]iewers consumed more than 54 million hours of MLG’s online video in 2013 vs. 14 million hours of video consumed by NCAA March Madness Live viewers.”

As a whole, “MLG online video consumption was up 262% over 2012 and 1557% since 2010.” The eSports leader is clearly barreling forward. It recently announced its own premium streaming platform, MLG.TV, meant to circumvent the likes of Twitch and UStream. I wonder how long until the PS4 and Xbox One get MLG.TV apps. I wonder how long before I won’t instinctively type “MLB” first. Hopefully never.

One other fun tidbit of data: 90% of MLG.TV’s audience is male. Maybe that accounts for all the growth.

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