Ninja Theory to donate $25K from Hellblade's Xbox One sales to Mental Health America

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50,000 units sold on Microsoft format

This month saw the release of the BAFTA award-winning Hellblade: Senua’s Sacrifice on Xbox One. After shifting over 50,000 units in first few weeks, developers Ninja Theory are to donate thousands of dollars to the Mental Health America organisation.

The sombre adventure title, which launched last year on PS4 and PC, stars a young warrior woman who embarks on a nightmarish journey to save the soul of her lover, battle otherworldly monstrosities and the crippling anguish within her own mind, a psychosis which she believes to be a curse. The game was lauded for its sensitive treatment of mental illness, attained through the developers working alongside neurosurgeons and those who are affected themselves.

This isn’t the first time Ninja Theory have donated money from Hellblade sales to mental health charities. On World Mental Health Day 2017, the proceeds from all sales of the game within a 24-hour period were given to UK charity Rethink; an organisation I myself have required the aid of many times. Ninja Theory have stated that although they didn’t reach their intended goal of 100,000 units, they will donate a further $50K whenever they hit that milestone.

I said it then, and I’ll repeat myself now; I sincerely hope that any members of our beloved community, who are affected by such issues, be it they themselves, or their loved ones, can find comfort, support and relief through friends, family, colleagues, forums and healthcare professionals. You are not alone in this, nor do you ever have to be, I promise you.

Hellblade: Senua’s Sacrifice is available now on PS4, Xbox One and PC.

#Hellblade hit over 50K Week 1 sales on #XboxOne!

Thanks for all your support!

We can now donate $25K to Mental Health America!

Although we didn’t reach our stretch goal of 100K units to donate $50K, we have decided to still donate the full $50K when we do hit 100K sales! pic.twitter.com/fPts8WukAs

— NinjaTheory (@NinjaTheory) April 19, 2018