Nintendo launching first smartphone app next year

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Not a game, obviously.

Nintendo is releasing a Mii app for mobile devices in 2015, company president Satoru Iwata revealed during a recent investor Q&A session.

Earlier this year, Nintendoexpressed an interest in leveraging smartphones to promote its products, despite its lack of plans to bring games to mobile platforms. Previously, the company announced adedicated Miiverse appfor smartphones, which has yet to manifest.

Iwata mentioned the Mii app was targeted for a 2014 release, but the company ultimately decided to delay its release to polish it a bit more. Any ideas as to what it might be?

2014年10月30日(木) 経営方針説明会 / 2015年3月期 第2四半期決算説明会 [Nintendo]