(Very) early prep for NIS America’s big day
2023 will see NIS America celebrate its 20th anniversary, and that’s 20 years of bizarre teaser websites and video games about murderous kids. As it prepares for a new decade of localization and importation, the studio/publisher has gifted itself a fresh new website, complete with an accompanying logo.
The new branding isn’t a whole lot different from NIS America’s previous logo, retaining the sweeping sumi-e “ink wash” effect, referencing Japan’s traditional art style. The coloured tones have been removed, however, replaced with thicker lettering and the removal of the word “America” entirely. The new website is similarly toned, with a heavy monochromatic emphasis.
The new logo, which comes into effect immediately, will be used to brand all NIS America products going forward. It admittedly seems a bit early in the day to be preparing for the anniversary, (which is some *checks notes* 21 months away), but clearly NIS is eager to get its new look embedded in the industry psyche as it ventures into its next decade of business.