Pokemon Go is having a global catch challenge this week

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Gotta catch three billion of em!

Niantic has announced that they will be holding a global catch challenge over the Thanksgiving holiday week for the hit mobile game Pokemon Go. Along with that, the company has started an initiative called “Pokemon Go Travel,” in which Niantic has selected a group of inspirational trainers and flown them to Japan to partake in this new event. Each trainer will be chronicling their travels on YouTube, Instagram and Facebook for the whole world to see.

The catch challenge tasks players from every region to catch three billion Pokemon in the next week. From November 20th till the 26th, everyone playing Pokemon Go and catching little monsters will be contributing to unlocking new rewards for other players. Some of the things hinted at include Pokemon like Farfetch’d and Kanghaskhan (which are both region exclusive creatures) and XP boosts.

The official website for Travel is super limited, but it does include a video that sums up the whole event in less than a minute.

While I like community events that attempt to get people interacting with each other, Pokemon Go is definitely overdue for some new features. Where are things like PvP and trading? That would get more people out in the wild and exploring their local towns more than a possible opportunity to catch Farfetch’d.

Announcing Pokémon GO Travel and the Global Catch Challenge [YouTube]