Go on, take a piece
Last year, Square Enix promoted Dragon Quest Heroes in Japan with a huge wall of poppable slimes at a metro station. It was the stuff of dreams. (For me, anyway, but then again I see strange things when I sleep.) A similar campaign is now underway for Dragon Quest Builders that trades bubble wrap for blocks. Tons and tons of blocks.
Commuters at the Tokyo Metro Marunouchi Line Shinjuku Station (the same as last time!) are invited to visit the Metro Promenade to see this Dragon Quest display comprised of 180,000 blocks.
Between now and January 31, visitors can remove the pieces, one at a time, to ultimately reveal a poster underneath. Some of them even have QR codes that point to downloadable wallpapers.
A few more photos from the Japanese PlayStation Blog:
Dragon Quest Builders launches block-removing campaign in Shinjuku Station [Gematsu]