Marketing stunt for attention? Maybe but whatever
White Dayis a Koreanhorror game with a serious tone where you try to escape a haunted school with a girl. There are unlockable (and now downloadable) costumes for all the characters in the game including the protagonist, the three girls, and the janitor. Costumes include beachwear which is shown off in this wacky trailer featuring club music and a dude in a pink apron chopping fish.
This sort of humor is not present in the game at all, but it’s fun. This trailer kind of makes me want Sonnori/ROI Games to create new types of games like maybe a Personastyle role-playing game.