EA goes way over the top to promote Madden

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We didn’t see this coming

EA Sports’ promotion of Madden has largely been the same for years now. Gameplay trailers, new features, interviews with developers — we’ve been there and done that. This is different. This is…weird. And, kind of amazing.

This is Maddenchanneling summer blockbusters by way of Old Spice. Rob Gronkowski pops and locks. Rex Ryan dies. There is a dinosaur.

The past several years of my life have led to me writing the preceding three sentences. I need to go re-evaluate some stuff.