‘We have strong expectations for this strategic alliance’
Legendary Japanese publisher Square Enix has announced a new partnership with Chinese investment company Tencent. This alliance has been made in order to improve and expedite the release of a new wave of AAA titles from new IPs.
The joint-venture between the two giants puts more coverage, manpower and, of course, cash into the creation, licensing and development of new titles, with a stronger global reach regarding marketing and licensing for future releases.
“Tencent Group and Square Enix Group share the vision of utilizing technology and creativity to deliver unprecedented entertainment experiences and services to a global audience,” said Square Enix President Yosuke Matsuda “This alliance will be a strong boost to Square Enix Group’s strategy to diversify our content offerings and expand access channels to a wider customer base.”
Tencent are also understandably pleased with the new deal. “We have strong expectations for this strategic alliance with Square Enix Group,” said Tencent Vice President Steven Ma. “The alliance will enable us to couple our broad range of internet service capabilities to Square Enix Group’s superb creativity, and provide our customers with unprecedented content experiences on a global basis.”Square Enix and Tencent enter into strategic alliance [Official]