But they could be dunked on just as easily
I’m getting flashbacks to the Sonic the Hedgehog Twitter account picking fights with everyone, but it would be crazy for companies to not get involved with EA’s “most downvoted Reddit comment ever” situation.
Even Blizzard (and by proxy, Activision) decided to get involved, as someone over on the StarcraftTwitter account clowned on the prospect of Battlefront II‘s grind-heavy scheme to unlock hero characters. It was to promote Starcraft II‘s free-to-play release, which provides players full access to Wings of Liberty, as well as several co-op commanders for free (and most others up to level five).
Of course while this is a funny ribbing from a social media employee (that seems to be sanctioned as it hasn’t been taken down at the time of this article), Activision-Blizzard isn’t blameless at a corporate level. Many of their games also employ loot boxes, including Destiny 2, where they provide gameplay influencing weapon and armor mods, and Call of Duty: WW2, where you open loot boxes in front of other players. Also, most Diablofans will never forget the real money auction house (RMAH) in Diablo III, which crippled the game until it was eventually removed.
Number of hours it takes to earn the full StarCraft II: Wings of Liberty Campaign: 0
— StarCraft (@StarCraft) November 14, 2017
Number of pay-to-win mechanics in StarCraft II: 0
Free to Play – Now Live! pic.twitter.com/a02OYUCYZU
— StarCraft (@StarCraft) November 14, 2017