Holy crap, Overwatch sold out on Amazon

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Turboman = Tracer?

The last time something I wanted on Amazon was sold out, it was the behind-the-scenes book Hamilton: The Revolution,and even that was an understandable cultural flashpoint. It’sHamilton— the musical you literally cannot escape! But I don’t think I’ve ever seen a video game sell out through Amazon.

EnterOverwatch. At press time, you cannot purchase aPlayStation 4orXbox Onecopy ofOverwatchdirectly through Amazon. The PlayStation 4 version is straight-up “temporarily out of stock” and the Xbox One version is backordered through May 28. Of course, you can buy one through a third-party seller, but if you’re looking for that red-hot Prime discount/free shipping combo? No dice, friend.Best Buy and GameStop are showing the game as “in stock,” and all of the brick-and-mortar stores in my area are saying the same thing.

Anecdotally,Overwatchhas consumed my friend group, my social network feeds, and (from where I stand) the industry as a whole. It’s not dissimilar toHamiltonin that regard, except we have been mercifully sparedGame of Thrones/Overwatchmashups. That sentence is not an invitation, fan artists. Put your Wacom tablets down and relax.

I’m trying to think about what the success ofOverwatchmeans; what’s the big picture takeaway? It’s definitely more thanquality— I think the game is fantastic, but there’s more going on here than a lot of people swarming around an excellent product. What is it about Overwatchthat makes it so susceptible to memes?Why is this image the funniest thing in the world — and why did I see it plastered all over the internet for a solid week during the beta?

I could try and solve this conundrum…or I could play more Overwatch

Caty McCarthy [Twitter]