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Since the induction of ESRB ratings in 1994, no Super Marioseries title has ever received a rating higher than E. Yoshi’s Islandand Super Mario 64used the old “Kids to Adults” which has since been replaced by the E for everyone rating. Every Marioentry since has understandably received this E rating. However, Super Mario Odyssey has been given a rating of E10+, for everyone ages ten and up.
The E10+ rating is described by the ESRB as containing“cartoon, fantasy or mild violence, mild language and/or minimal suggestive themes.” Perhaps bouncing on relatively realistic humans heads, forced marriage, and dinosaur possession capture have played a role. I doubt the Sombrero-and-Poncho-wearing Mario will down a tequila.